Why BookTribe? (Presentation)
A quick introduction to BookTribe and what we offer..
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The BookTribe Revolutionising How Fiction Authors and Readers Connect in a Digital World
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Erica Birtles Founder “I wanted to build long-lasting friendships with people who like books just as much as I did, but felt bookstagram and booktok weren’t doing enough.”
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The Problem Social media algorithms hinder author-audience connection Readers are often the considered a commodity/product Author and readers communities are separated and unregulated
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Additional Challenges Readers want to: Discover new books & authors Lack of community engagement Lack of centralised platform They want to build credibility with authors Authors want to: Stand out in a crowded market Build credibility But they have limited marketing resources They struggle to get reviews and share their work
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We provide opportunities for fiction authors and readers to CONNECT and COLLABORATE in new ways
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The App is a community development solution: Read for Review & Street Team Spaces Fiction Discussion Forums Author-Reader Virtual Events Challenges & Activities Separate Author & Reader Communities Author Micro-Communities (optional,paid feature)
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What are tha advantages?
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Advantage 1 Understanding stakeholder needs in the book industry
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Advantage 2 Partnerships with technology companies
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Advantage 3 Community Calendar Directories Virtual Conferencing Rich Media Self-Publishing Platform (in development)
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The Business
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Who are the customers? Authors: Self-published and Indie Authors who want to grow their audience, sell their books and join a community of authors. Readers: Avid readers and book influencers who want to join an active and rewarding community of people with interests like their own.
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What is our Approach? We leverage a multi-channel approach, creating a funnel to attract, educate, nurture, and convert our target audience into paying customers. Content Marketing (blog posts, social media) Podcast Marketing Email Marketing Search Engine Optimisation (SEO) Networking & Events Influencer Marketing Collaborations & Partnerships
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Business Model Direct revenue comes from our Self-Publishing Writing, Publishing and Promotional Suite of tools Passive Income comes from Books and Courses We also make revenue from: Community Subscriptions Events Advertising/Sponsorship
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Market Size The Adult Fiction Publishing Market serves 11+ Billion readers in the UK and USA alone 165 million writers are engaged in the UK and US adult Fiction Self-Publishing And there are 82 million people engaged in the Adult Fiction Digital Self-Publishing market in the UK and US.